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Apple AirTag (2025) Review: The Ultimate Tracker Just Got Better

Apple’s AirTag has become a game-changer in item tracking since its release in April 2021. Designed to help users locate lost items with ease, the AirTag leverages Apple’s Find My network and cutting-edge technology to deliver a seamless tracking experience. But is it worth the hype?

But is it worth the hype? Let’s dive into an in-depth analysis, including features, pros, cons, and reviews across the web.

Last week, I was running late for work, frantically searching for my car keys. I tore apart the house, checked under the couch, and even rummaged through the laundry—nothing. Just as I was about to give up, I remembered my Apple AirTag attached to the keychain. I opened the Find My app, and within seconds, I found my keys hiding under a pile of mail. Crisis averted! That’s the magic of the Apple AirTag—a tiny, powerful tracker here to save the day.

What is Apple’s AirTag?

Imagine never losing your keys, wallet, or luggage again—that’s the magic of Apple’s AirTag! It’s a tiny, coin-sized Bluetooth tracker designed to help you keep tabs on your stuff. Just attach it to anything you don’t want to lose, and it works with Apple’s Find My network to help you locate it.

Here’s how it works: The AirTag sends a secure Bluetooth signal that nearby Apple devices (like iPhones or iPads) can detect. These devices then anonymously relay the location back to you through the Find My app. If you’re close by, the AirTag’s Precision Finding feature kicks in, using ultra-wideband (UWB) technology to guide you with step-by-step directions—like a mini treasure hunt for your lost item!

People use AirTags for all sorts of things: tracking keyswalletsbags, or even as an Apple AirTag for pets (just pop it on their collar). It’s super easy to set up, works seamlessly with iPhones, and gives you peace of mind knowing you can find your stuff in a pinch.

Lost Something Again? Here’s How the Apple AirTag Finds It in Seconds!

The AirTag connects to your Apple device through Bluetooth and utilizes Apple’s vast Find My network to locate lost items. If an AirTag is out of Bluetooth range, nearby Apple devices help relay its location anonymously and securely. With Precision Finding, users receive turn-by-turn guidance on their iPhone, making it easier to locate misplaced objects in real-time. Apple AirTag luggage tracking is beneficial for frequent travelers. Learn more about AirTag from Apple’s official support page.

What If You Forget the AirTag Itself?

Here’s a funny thought: What if you forget the AirTag? Don’t worry—Apple’s thought of that too!

1. Separation Alerts: Your Digital Reminder

The Find My app can send you a notification if you leave your AirTag behind. Imagine getting a message like, “Hey, you left your AirTag at home!” It’s like having a tracker that watches over your stuff.

2. Customizable Notifications

You can select which AirTags you wish to receive notifications for.. For example, if you only care about your keys and wallet, you can set it up so you’re not bombarded with notifications for everything.

3. What If You Forget Your Phone Too?

If you forget both your iPhone and your AirTag, the AirTag can still ping its location to the Find My network if someone else with an Apple device comes near it. So, there’s still hope!

Pro Tip: Build Smart Habits

To avoid forgetting your AirTag (or anything else), attach it to something you always take with you, like your keys or wallet. Or, create a quick pre-leaving routine—check for your phone, keys, wallet, and AirTag. It’s all about creating routines that suit you!

Why Everyone’s Talking About It

1. Precision Finding: Like a Treasure Hunt, But Easier

With Ultra-Wideband (UWB) technology, the AirTag helps you locate your lost items quickly and accurately.Think of it as a mini GPS for all your stuff! Just follow the on-screen directions in the Find My app and boom—your keys are back in your hands.

2. The Power of the Find My Network

Even if your AirTag is far away, Apple’s Find My network can still help you track it down. It uses millions of Apple devices worldwide to anonymously ping your AirTag’s location. It is like having a global search party at your fingertips! Read Apple’s AirTag Find My network.

3. Privacy? Apple’s Got You Covered

Worried about someone secretly tracking you? Apple has built-in anti-stalking features. If an unfamiliar AirTag is moving with you, your iPhone will notify you. Plus, all location data is encrypted, so only you can see it. Read Apple’s AirTag Privacy Policy

4. Battery Life That Lasts (Almost) Forever

The AirTag runs on a standard CR2032 coin-cell battery that lasts about a year. And when it’s time to replace it, it’s as easy as swapping out the old battery for a new one.

https://www.cnbc.com/video/2021/04/20/apple-announces-lost-item-tracker-called-airtag.html

What Can You Do with an Apple AirTag? 10 Genius Uses You’ll Love!

  • Never Lose Your Keys Again: Attach it to your keychain for instant tracking.
  • Track Your Luggage: Say goodbye to lost bags at the airport.
  • Keep Tabs on Your Pet: Attach it to your pet’s collar for peace of mind.
  • Secure Your Bike: Track your bike in case it gets stolen.
  • Find Your Wallet: Slip it into your wallet to locate it in seconds.
  • Monitor Your Backpack: Perfect for students or travelers.
  • Track Your Kids’ Belongings: Keep an eye on their school bags or toys.
  • Locate Your Remote Control: Never lose your TV remote again!
  • Protect Your Camera Gear: Attach it to your camera bag for added security.
  • Use It for Your Purse: Keep your favorite handbag safe and traceable.
Apple AirTag usage
credits: Amazon

But Wait, Is It Perfect? Let’s Talk about it.

The Good Stuff:

  • Super Accurate: Precision Finding is a game-changer.
  • Easy to Use: Set it up in seconds with your iPhone.
  • Affordable: At 29$-99$ and 3000-1000, it’s a steal.
  • Durable: Water- and dust-resistant, so it can handle life’s messes.

The Not-So-Good Stuff:

  • Apple-Only: Android users, this one’s not for you.
  • Accessories Needed: You’ll need a keychain or holder to attach it to your stuff.
  • Battery Not Rechargeable: You’ll have to replace the battery every year.

Is it difficult to set up a new Apple AirTag?

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help

How to Set Up Your Apple AirTag in 6 Easy Steps?

  1. Bring your AirTag close to your iPhone.
  2. A setup animation will appear on your screen.
  3. Tap Connect and choose a name for your AirTag.
  4. Assign it to an item (keys, wallet, backpack, pet collar, etc.).
  5. Register it with your Apple ID.
  6. Tap Done, and your AirTag is ready to use!

How to Reset Up Your Apple AirTag in 6 Easy Steps?

If you need to reset your Apple AirTag, follow these steps:

  1. Remove the battery by pressing and twisting the cover counterclockwise.
  2. Take out the battery and wait a few seconds.
  3. Reinsert the battery and press it until you hear a sound.
  4. Repeat this step four more times (five times in total).
  5. On the final insertion, you should hear a different sound, confirming the reset.
  6. Your AirTag is now ready to be set up again.

Read Apple’s Guide on Lost Mode

“Wait, Does the AirTag Battery Even Die?” (Spoiler: It Lasts Forever… Almost!)

Worried about the Apple AirTag battery? Don’t be! The AirTag runs on a standard CR2032 coin-cell battery that lasts about a year with normal use. No charging, no fuss—just attach it to your stuff and forget about it (well, not literally!).

When the battery runs low, your iPhone will notify you through the Find My app. Replacing it is a breeze: just twist the back, pop in a new CR2032 battery (available everywhere), and you’re good to go.

Why not rechargeable? Apple chose replaceable batteries for longevity and convenience. Plus, CR2032 batteries are cheap and easy to find.

Pro Tip: Keep a spare battery handy so you’re never caught off guard.

Apple AirTag Price in India & USA

RegionSingle PackPack of 4
India₹₹3,000 – ₹3,500₹10,000 – ₹11,000
USA$29–$35$99–$110

Available on Apple Store, Amazon, Flipkart, and major retail stores.

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help

How to Locate an AirTag: A Step-by-Step Guide

Step 1: Open the Find My App

  • On your iPhone, iPad, or Mac, open the Find My app and tap the Items tab to see all your activated AirTags.
  • If you’re using an Apple Watch, open the Find Items app instead.

Step 2: Select the AirTag You Want to Find

  • Tap on the item you’re trying to locate.

Step 3: Play a Sound (If It’s Nearby)

  • If you think the AirTag is close by, tap Play Sound. The AirTag will emit a high-pitched trill to help you find it quickly.

Step 4: Use Precision Finding (For iPhone 11 or Later)

  • If you have an iPhone 11 or later (excluding the iPhone SE), tap Find to activate Precision Finding.
  • This uses your iPhone’s Ultra-Wideband (UWB) chip to show you:
    • The distance (e.g., “1.5 ft nearby”).
    • The direction to move in, with on-screen arrows guiding you.

Step 5: Get Directions (If It’s Far Away)

  • If the AirTag isn’t nearby, the Find button will change to Directions.
  • Tap it to open Maps and get step-by-step directions for driving, walking, cycling, or public transit.
apple airTag location
credits: cnet

Apple AirTag Card

Rumors suggest that Apple is developing a card-shaped version of its AirTag, potentially called the Apple AirTag Card, a sleeker, credit-card-sized tracking device designed specifically for wallets. Unlike the traditional round AirTag, this version would fit easily into slim wallets without adding bulk. With the same UWB technology and Find My Network integration, this could be an exciting addition for Apple users who frequently misplace their wallets. Stay tuned for more updates on its potential release.

Apple AirTag Range

The updated AirTag now boasts a longer range, thanks to the enhanced U2 chip and improved ultra-wideband (UWB) technology. It works efficiently within Bluetooth’s 100-meter range, and when outside of it, the Find My network ensures you can track your AirTag nearly anywhere. Apple AirTag Bluetooth tracking is now more effective than ever.

Apple AirTag vs. Competitors

Colors
Network
Battery Life
Precision Finding
Compatibility
Range
Water Resistance
Speaker Volume
Replaceable Battery
Weight
App Features
Apple AirTag
Check Prices
Colors
White
Network
Apple Find My
Battery Life
1 year (replaceable CR2032 battery)
Precision Finding
Yes (UWB)
Compatibility
iOS Only
Range
Up to 100 metres
Water Resistance
IP67 (water and dust resistant)
Speaker Volume
Medium
Replaceable Battery
Yes
Weight
11g
App Features
Geofencing, Lost Mode
Samsung SmartTag 2
Check Prices
Colors
Black, Beige
Network
Samsung SmartThings
Battery Life
Up to 500 days (replaceable battery)
Precision Finding
Yes (UWB)
Compatibility
Android Only
Range
Up to 120 metres
Water Resistance
IP67 (water and dust resistant)
Speaker Volume
Loud
Replaceable Battery
Yes
Weight
13g
App Features
Geofencing, AR Finding
Colors
Black, White
Network
Tile Network
Battery Life
1 year (replaceable battery)
Precision Finding
No
Compatibility
iOS & Android
Range
Up to 90 metres
Water Resistance
IP67 (water and dust resistant)
Speaker Volume
Loud
Replaceable Battery
Yes
Weight
14g
App Features
Geofencing, Smart Alerts
Eufy SmartTrack
Check Prices
Colors
Black
Network
Works with Find My
Battery Life
1 year (replaceable battery)
Precision Finding
No
Compatibility
iOS & Android
Range
Up to 75 metres
Water Resistance
IP67 (water and dust resistant)
Speaker Volume
Medium
Replaceable Battery
Yes
Weight
10g
App Features
Geofencing, Location History

Alternatives to Apple AirTag

If you’re considering alternatives to the AirTag, here are some of the top competitors:

  1. Tile Pro & Tile Mate – Works with both iOS and Android and offers a similar tracking experience.
  2. Samsung Galaxy SmartTag 2 – Ideal for Samsung users, with similar Bluetooth tracking capabilities.
  3. Chipolo ONE Spot – Another great alternative that works with Apple’s Find My network.
  4. Eufy SmartTrack – A budget-friendly tracker that provides cross-platform compatibility.

Read what The Verge says about the best Bluetooth trackers.

5Cozycritic Score
Awesome
The Apple AirTag remains the best Bluetooth tracker for iPhone users, offering superior tracking accuracy, seamless Find My integration and a longer-lasting battery. If you frequently misplace valuables, this device is a must-have investment.
Pros
  • Highly accurate tracking with Ultra-Wideband (UWB) technology
  • Improved battery life (up to 2 years)
  • Strong privacy and anti-stalking features
  • Easy setup with Apple ID integration
  • Water-resistant (IP67 rated)
  • Lost Mode helps locate misplaced items even outside the Bluetooth range
Cons
  • Limited to Apple ecosystem (not compatible with Android)
  • No built-in hole or keyring (requires an accessory)
  • Limited tracking range in remote areas (depends on Apple’s Find My network)
  • Cannot track real-time movement like GPS trackers
  • No rechargeable battery (requires replacing CR2032 battery)
  • More expensive than some competitors (e.g., Tile, Samsung SmartTag)

Customer Feedback & Real-World Use Cases

Positive Feedback:

“I love how the new AirTag lasts longer on a single battery! I don’t have to worry about changing it as often.” – Sarah L. ✅ “The tracking accuracy is incredible. I lost my backpack at the airport, and the AirTag helped me pinpoint it within minutes.” James T. ✅ “Apple’s privacy updates make me feel more secure about using an AirTag, especially in public spaces.” “It’s a lifesaver for keeping track of my dog! The improved range and precision finding work flawlessly.” Emily R.

Negative Feedback:

“The AirTag is great, but I wish it worked with Android devices too.” “I had trouble connecting it to my older iPhone model initially.” “The lack of a built-in hole means you always have to buy a separate keychain accessory.” David W.

Expert Ratings from Tech Platforms

Platform Rating
India Today Tech 4.7/5
Hindustan Times Tech 4.6/5
TechRadar 4.8/5
CNET 4.5/5
The Verge 4.7/5
Wired 4.6/5
Tom’s Guide 4.5/5
Forbes Tech 4.6/5
Business Insider 4.5/5
MacRumors 4.7/5

FAQs About the Apple AirTag (2025)

 Can I use an Apple AirTag to track my car?

 While you can attach an AirTag to your car, it’s not designed for vehicle tracking. For long-distance tracking, consider a dedicated GPS tracker.

Is Apple AirTag Worth It?

The 2025 Apple AirTag is a top-tier tracker that continues to push the boundaries of location technology. Whether you’re an Apple enthusiast or someone who constantly misplaces their keys, this AirTag is a worthy investment. 🚀 Get the lowest Apple AirTag price today – Limited stock available!

Check out the best deals on Amazon and Apple Store.

Grab the Samsung SmartTag 2 for an alternative tracking option.

Further reading: Find My network, nRootTag, AirTags, Apple, Fnd My devices, Bluetooth tracking, Bluetooth, Privacy

Read more: Apple AirTag (2025) Review: The Ultimate Tracker Just Got Better

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